The Critical Creative Lab
Today, mahewa represents this combination of possibilities and interventions, creativity, and a continuous learning process. It pushes interdisciplinary boundaries between social research, audiovisual, and the arts.
Beyond its invented meaning, mahewa was found to have other significations in the world, which, curiously, increase the typicity of its essence. In Kenyan Sheng slang, it means “Very loud music,” reflecting the excessive, festive, and ludic importance of cultural management and creative production in communities; in Polynesian and New Caledonian, with a slightly different spelling, maeva means “welcome”.
This polyedric condition of multiple meanings associated with a similar phonetic sound relates to mahewa’s hybrid and mahewa is coming from a childhood avatar Maica Gugolati created, thinking of all the possibilities a young girl could imagine. It comes from an invented word that focuses on vowel sounds. It portrayed a multicultural, global, transborder creature who could create whatever, wherever, and whenever they wanted. Whose identities are made of many worlds and languages.
Whatever a small Maica wasn’t able to reach, mahewa was intervening and outrageously making it.
mahewa releases an entity-identity that creates possibilities. It reflects the fulfillment of wanderers from many of the worlds this planet inhabits. It connects to relationships and creativity while combining realities. It evokes collaborations pushing forward the meanings of limitations. mahewa was that creature who is perfect in all their imperfections; that has the sense of illimitedness.